Tips To Help Self-Fund Your Startup

In a world full of startups with big-name backers, it often surprises people when I tell them that I self-funded my skincare company. On one hand, self-funding your business usually means that your budget is a lot more limited than you’d like. But on the other hand, it keeps you accountable to make conservative and smart financial choices. Want to give it a shot yourself? Here are a few of the things I learned along the way that you can try.

 

Start Small

When I first launched my business, I had only four products and a very basic website. While the product formulations were best in class, the website was a little lackluster. I learned to live with it, knowing that the quality of the products was far more important than the complexity of my website. Instead of buying a huge amount of products, I placed small orders. My … Read more

Five Business Development Tips

While business development has come to mean different things to different companies, the core principles behind creating long-term value are universally applicable. Whether you’re a salesperson, relationship manager, marketing executive or an engineer, if you work in biz dev, you understand the importance of top-line growth. Getting there, however, can be more challenging.

With that in mind, I recently surveyed extremely successful executives at both large public companies and privately-held businesses to uncover practical, impactful tips for business development professionals.

Build Relationships Early In Your Career

“Looking back, I would have focused on developing relationships and expanding my personal networks, both within the organization and outside of it, much earlier in my career,” Beth Brooke-Marciniak, global vice chair of public policy at Ernst & Young, told me, “Women in business can often find themselves excluded from so many natural networks, so it’s important to make a conscious effort to … Read more