In a world full of startups with big-name backers, it often surprises people when I tell them that I self-funded my skincare company. On one hand, self-funding your business usually means that your budget is a lot more limited than you’d like. But on the other hand, it keeps you accountable to make conservative and smart financial choices. Want to give it a shot yourself? Here are a few of the things I learned along the way that you can try.

Start Small

When I first launched my business, I had only four products and a very basic website. While the product formulations were best in class, the website was a little lackluster. I learned to live with it, knowing that the quality of the products was far more important than the complexity of my website. Instead of buying a huge amount of products, I placed small orders. My … Read more